Jesse Asido

Personal Information

Jesse Asido is the passionate owner and founder of Scarborough Spots, a dynamic social media-based retail store located in Eglinton Square Shopping Centre. With a vision to uplift and celebrate his beloved hometown of Scarborough, Jesse has transformed a simple Instagram account into a thriving community hub and retail space that embodies the vibrant spirit of the area.

Scarborough Spots began during the COVID-19 pandemic as a platform to promote local restaurants. Over time, it evolved to cover Scarborough news, memes, and unique merchandise, becoming a digital love letter to the community. Jesse’s dedication to highlighting the positive aspects of Scarborough, from its diverse culture to its rich history, is evident in every post and product.

The store itself is a unique experience, designed to resemble a subway station, with sections dedicated to different areas of Scarborough. It not only offers clothing and merchandise but also serves as a center for community events and initiatives. Jesse’s efforts extend to supporting local causes, with proceeds from certain collections going to groups such as the Scarborough Health Network.

Jesse’s work with Scarborough Spots has not only redefined retail but also helped reshape the narrative around Scarborough, challenging negative stereotypes and celebrating the area’s true essence. His deep love for Scarborough, coupled with his innovative approach, continues to inspire and bring positive change to the community.